Seeing is Giving Back
Sacks believes that “buying things you need should support the things you love.”
This is such a cool and admirable story, I had to share it. If you wear glasses like me, it’s a great place to make a visible difference.
Amy Sacks founded Fetch Eyewear with the idea of making durable, classic glasses with a modern twist at affordable prices and a lifetime warranty to boot. But while there are other companies out there with similar offerings – Warby Parker, Zenni Optical and Coastal, to name a few – Sacks wanted her company to go above and beyond helping people find inexpensive glasses; she wanted to give back to the animal world, hence the name Fetch Eyewear.
Launched in 2004 (originally called Ann Sacks Eyewear), the company offers a wide assortment of prescription frames, sunglasses and reading glasses for both men and women with durable frames and modern colors and materials in classic shapes.
The online boutique offers a “Try at Home” program where you can choose five frames you like, try them on at home and then return them within five days using the enclosed prepaid return shipping label. Customers can order the winners online.
Starting at $95, all of the profits of Fetch Eyewear are donated to The Pixie Project, an animal-welfare organization, started by Sacks and her husband Robert, and other related organizations created by the Sacks’ philanthropic fund.
The idea to blend these two passions came after Sacks wanted to change the face of modern philanthropy. She believes that “buying things you need should support the things you love,” according to the Fetch website.
And that she has done.
The Pixie Project launched in Portland, Oregon in 2007, and believes that no rescue group can change the world alone. It partners with county shelters across the U.S. to help animals get a second chance at a forever home and to ensure these animals are receiving the care they need. It works to find the perfect match between pets and potential adopters, and ensure volunteers are available to answer questions and offer advice and support after the animal goes home.
In 2012, The Pixie Project expanded its facility from 1,500 square feet to 5,000 square feet. To date, the organization has facilitated more than 1,500 successful adoptions.
Donations from Fetch to the Ann & Robert Sacks Foundation provide approximately one quarter of Pixie’s annual budget. “As profits at Fetch increase, they will be forwarded to the foundation for additional contributions to animal welfare,” says Sacks.
Check out these wonderful Scottsdale, Arizona dog photographs